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KeHE Distributors® – Get Your Brand Discovered

We’ll help get your organic and natural food or products distributed in grocery stores, independent retailers or ecommerce vendors…GOODNESS FOLLOWS®

Submit your Brand to our Distribution Network

Apply for Upcoming KeHE TrendFinder Events

Getting your products on shelves can be daunting. As a grocery distributor, we help brands navigate distribution.
Leverage our national network and receive personalized guidance. Our support includes:
• Supplier Management
• Category Management expertise
• Programs for Emerging Brands
• Award-Winning Tradeshows

At KeHE, we’re dedicated to supporting the natural &organic, specialty, and fresh industry
and serving every brand in our supply chain authentically.

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Launch with Confidence

Grow your brand with expert guidance. Your Category Manager will support you in every step, from launch strategy to effective promotion. Access the tools you need to thrive.
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Enabling Supplier Growth

Unleash the full potential of your brand. Connect your products to consumers beyond traditional retailers through alternate channels, eCommerce, and more. Our multi-channel approach expands your reach, driving customer visibility and fueling your brand’s awareness.

Award-Winning Shows

Our tradeshows offer you the chance to connect with your next retail partner. Showcase your brand, negotiate and pitch with top buyers, and secure orders right on the show floor.

30,000+ opportunities for you to reach your target customer through:

Chain grocery retailers icon Chain Grocery Retailers
Natural chain retailers icon. Chain Natural Retailers
Independent natural retailer icon Independent Natural Retailers
Independent Grocery Retailers icon Independent Grocery Retailers
Pharmacy & Vitamin Retailers Pharmacy & Vitamin Retailers
eCommerce Retailers & Online Sellers eCommerce Retailers & Online Sellers
Alternate Channel icon representing Hardware Stores, Yoga Studios & Juice Bars Alternate Channel like Hardware Stores, Yoga Studios & Juice Bars
convenience stores icon Convenience Stores
Food Service Locations icon Food Service Locations
Digital Tools & Data
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Digital Tools & Data

Data drives success in our industry, but the necessary tools can be costly. KeHE suppliers have access to KeHE CONNECT Supplier®, a one-stop-shop for managing products, orders, and promotions. Powered by KeHE CONNECT BI®, gain access to data visualization and analytics tools to easily harness information and make data-backed decisions.

How to Use CONNECT
AAP Program
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AAP Program

KeHE is investing in new and small suppliers <$500k and within their first year at KeHE by offering a 2% flat rate program pending the review and approval of their supplier manager. This opt-in program covers distribution fees such as new item introduction allowances, EP, MCB, lumper, and new item setup fees, aiming to enhance distribution opportunities.

Apply Today
New & Emerging Brands
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New & Emerging Brands

KeHE ELEVATE® Program

Many innovative brands struggle to break through the distribution barrier. Our KeHE ELEVATE program provides you the expertise and support to accelerate your reach and access more shelves nationwide.

Grow Your Brand
Mission-Based Brands
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Mission-Based Brands

KeHE CARE Trade® Program

Our KeHE CARE Trade program supports a set of brands that combine commercial success with making the world a better place. Showcase your mission and connect with consumers and retailers seeking products that reflect their values.

Meet our Partners
Diverse Brands
Woman wearing hijab discovering new and innovative products at the supermarket.

Diverse Brands

KeHE DIVERSE Trade® Program

The DIVERSE Trade program sources and fosters women, minority, Veteran, LGBTQ+, and disabled-owned certified suppliers to successfully navigate distribution by removing barriers and increasing opportunities for success.

Discover our Dedication to Diversity

Ready to get started?

Submit your items for consideration, we can’t wait to see what you have to offer!

Submit your products