GoMacro – Thoughtfully Crafted with Delicious, Organic Ingredients

In 2003, Amelia Kirchoff was diagnosed with breast cancer. After speaking with her daughter, Jola, Amelia decided to fight the cancer with a plant-based macrobiotic diet in addition to a local lumpectomy. In the face of adversity, Jola and Amelia came together, fought the cancer, and Amelia won. During her battle with cancer, Amelia created the MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and Jola began spreading the power of a balanced, plant-based lifestyle through GoMacro’s organic and delicious MacroBars.

Since the brand’s launch in 2004, GoMacro has grown from selling MacroBars in local food co-ops, to making plant-based nutrition bars accessible nationwide. Today, MacroBars are the bestselling bars in the natural category with 17 delicious, nutritious flavors*. 

GoMacro is headquartered in Viola, Wisconsin, and the GoMacro facility is powered by 100% renewable energy. All MacroBars are Certified Organic, Vegan, Gluten-Free, Kosher, Non-GMO, C.L.E.A.N., and Soy-Free, and are produced with high-quality, sustainably sourced, plant-based ingredients to help you have a healthy body, sharp mind, and bold spirit.  

Learn more about GoMacro here and finding them in the KeHE CONNECT Retailer® Platform.

*SPINScan Natural. Total US Natural Expanded Channel; Wellness + Snack Bars, 12 weeks ending 10/6/2024

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