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KeHE B-Corp

What's On-Trend

Family, Friends and
Food Restrictions

Putting a fresh spin on Thanksgiving classics.

As the RSVP list for Thanksgiving dinner continues to grow, so does the list of dietary restrictions.

And the stress.

For the host, accommodating these restrictions can seem like quite a riddle. But with a little planning and preparation, everybody can leave the table feeling full and satisfied (and ready for a nap).

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Given the explosion of specialty diets like gluten-free and Paleo, it’s probable that at least one person sitting around the dinner table won’t be able to indiscriminately fill their plate.

In fact, more than 44 percent of shoppers say that food restrictions and allergies dictate what they eat, according to a report by food and beverage market research firm Packaged Facts.

As a result, the gluten-free foods category has seen an explosive 136 percent growth in recent years, according to research from Mintel. Paleo-certified foods have experienced equally colossal success, too, with the Nutrition Business Journal estimating dollar sales hover around $750 million.

That’s a lot of avocados and lean meat.

For consumers, creating a crowd-pleasing Thanksgiving meal means supplementing traditional dishes with more all-inclusive options or making alternative iterations by substituting ingredients.

This way, consumers are able to create tasty surrogates that all guests can enjoy.


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