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KeHE B-Corp

Archive

Much ado about matcha

Matcha—a powdered green tea traditionally used in Japanese tea ceremonies—has been celebrated in Chinese and Japanese cultures for nearly 4,000 years. But a few swipes deep into the #matcha hashtag on Twitter and Instagram will reveal the tea is trendier than ever. Product launches containing matcha have grown 226% from 2011 to 2014, according to…

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A sweet change of pace

Flavors like key lime pie and cinnamon/sugar are all the rage in gourmet cupcakes—and they’re common in the yogurt section of the refrigerated aisle, too. The reasoning is simple: when Americans were first introduced to the tart, tangy taste of yogurt, it wasn’t exactly in line with their sugar-disposed palettes. So sweets were introduced to…

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